The missing point: What a simple map of walks can teach you of a successful business

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What is the first rule of a successful business? Always think from a customer point of view! What are his needs and benefits, is the most important question to answer.

A simple but to me impressiv example for the missing of that rule: map of walks at public places. As I know from experience (and happend today again, there) they often miss an essential information: A mark on the map where the map itself is located. Without that information a map often is useless. You have to know where you are to understand whereto go.

Obviously those who make and set-up the maps often misses the customers view: They knew where they were when they set-up the map and weren’t able to switch to the situation of nonlocal walkers and cyclists.

So a simple missing dot can cause a lot of confusion (fortunately less since the launch of Google Maps).

Veröffentlicht von Johannes Eber

In Berlin living economist, Senior Consultant at Initiative Neue Soziale Marktwirtschaft (INSM) and founder of the media agency Solokarpfen.

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