companies and branches

Why do we still write postcards?

Writing postcards on vacation

Why do we still write postcards (especially when we are on vacation), admittedly less than in the past but still? On our vacation here in France we bought 10 postcards yesterday and they are about to be written (photo above).

Even people who are on Facebook (and can track everything I do), like my mum, get one. I guess, it’s because sending postcards are a possibility to show your affection, that you like somebody.

Obviously a lot of Germans think so. Despite of Facebook, WhatsApp and others: Handwritten postcards are still very popular in Germany. In 2012 (newest data I’ve found) the Germans spent 149 million Euro for postcards and greeting cards, which is an increase of 6,4 percent to 2011.

Further facts: German greeeting cards manufacturers sell 650 million cards a year with a sales volume of 700 million Euro.

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Von Johannes Eber

In Berlin living economist, senior consultant at Initiative Neue Soziale Marktwirtschaft (INSM) and co-founder of the media agency Solokarpfen.

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